Friday, December 16, 2011
I had a dream,when I was young. It was not that special. It was complex, but I remembered it vividly, up to every little detail, almost..
It was about this girl. I don't know her, I don't remember if I knew who she was but I remembered that she was trapped. In a very large room with white-tiled walls. Water was slowly raising up to drown her, although I'm not entirely sure where the water was from, but there was a lot of it. It almost filled up the large room.
This room was hidden in a very, very large house. It was overwhelmingly wide and it had many secret doors and hidden rooms and passages. It was a an old victorian-themed chateau with a mix of hidden modern technologies. Secret elevators and entrances that open up when you press buttons that are disguised as light switches or ordinary closet knobs. It was all so surreal, but the whole thing was flowy and almost, genuine.
I've never seen this place before. But I was there, I was supposed to protect her, I think.
Although I have never been there, I walked easily through hallway after hallway and staircase after staircase that led to God knows where. I didn't get lost, I knew where exactly I had to go, and it was towards that room where she was, trapped.
I knew where all the buttons to press were, whenever needed. I knew where all the keys were hidden. I reached that room just in time. I knew the what the code was to the silver door that separated the two of us. I twisted the dial until it could open. I never really understood how I knew the combination, but I did. The door unlocked, and I swam towards her and pulled her out of the water.
I saved her. We ran as fast as we could to escape that beautiful yet, haunting place. I don't remember what followed after that. and then, I woke up.
It was a very odd dream. I don't know what triggered it. But it had stayed with me for a long time. I never forgot about it.
Last night I had the same dream, although, a few things this time were different. It was the same big house, and it was the same white-tiled room that trapped the girl. She was wet now, her dress was soaked and she managed to climb on top of something, I didnt know what it was. Water was dripping down her hair as she hugged her knees. She was shivering, and the water was already creeping up to her ankles.
I wasn't there to save her.This time, there was a boy. He struggled to find his way to where that girl was. He didn't know where to go unlike I did. He didn't know the secret doors. He didn't know the house, but he had to do what I did when I first had that dream, and that was to save the girl who was trapped in that room.
He got lost a couple of times, and he still couldn't find the door to that room.
The water was now at the girl's neck. She had just a small space left to breathe in before he could find the door. She was so close to the ceiling and she felt so scared.
Eventually the boy found his way towards the door I found when I had the same dream a few years ago. He tried, but he couldn't open it. He didn't know the code. He didnt know how to unlock it. So he gave up.
Many times I have tried to tell him what to do, but he couldn't hear me.
I couldn't be there to save the girl. It was because, this time, the girl that was trapped in that white room, was me.
*THIS IS A TRUE STORY
Sunday, October 2, 2011
This class output became BIG when it became open to the whole school, and even to outsiders. It became even bigger when a local celebrity became part of the cast. Mr. John Arceo was glad enough to share his talents and KNOWLEDGE with us amateurs.
September 30 2011 was the day that "Palabra de Honor" was shown. I'm not here to summarize what the story is about or who the characters are, I'm here to share the experience of a first-time "playwright" that witnessed her words on stage. Is it even right to consider myself as a playwright?? I'm putting myself too much out there. I'm an amateur and I'm not even deserving to put myself beside Dennis Teodisio and more brilliant writers.
Carl Mark Pat and Dani Dincong as journalists "Benjo" and "Kristine"
In the end, we finally decided, some of the cast were from my class and the others were from different courses in the school. Despite the fact that I have been with these people ever since my first year of college, my classmates never fail to amaze me with the talents that they share. They are all wonderful actors, they managed to get the emotion that I wanted to showcase in a certain scene or line.
|Everyone's favorite scene. The conversation between "Lourdes" and "Rosario" was a tear-jerker, as some would say.|
|John Arceo and his trusty cane|
|They are actually enemies in the play. :))|
|Christine & Grace's chemistry as best friends was just PERFECT!|
|backstage with Mae Ann or "Marites"|
|Curtain Call with Miss Jane|
|John sharing a funny story to ease the tension.|
|THANK YOU PSG and ABCO3A Production Team!!|
|A BIG HUG AND THANK YOU TO EVERYONEEEE <3|
Monday, September 5, 2011
Tuesday, August 30, 2011
I am not a professional model, so to say, I have been invited to do runways and photoshoots a couple of times but I do it for fun. It has been something that I've never seen myself pursue, but I could say that it is at least enjoyable for me. :)
I can't really say what I was there for, it's supposed to be a secret, so I'm not sharing anything about what it is ;) Although, I could share to you guys a photo of a night I spent with two other models and our designers :)
|Casa Verde with Jenna, Kathleen and the Elmsthersons.|
Tuesday, July 26, 2011
today I met Kim Komenich.
Friday, July 22, 2011
Monday, July 11, 2011
Sunday, July 10, 2011
Thursday, July 7, 2011
(for Advertising Class)
A few months ago, I came across a few videos in youtube released by the Coca- Cola Company. These videos were not meant to be an advertisement, but they served as one anyway.
These videos are about the so-called Coca Cola Happiness Trucks that provide happiness to wherever they are. These trucks mysteriously park in public places where a lot of people could see it, and there is a large “push” button that is very noticeable even to those who just pass by. After pressing the button, the person is given a bottle of coke, or anything that would be of interest to that person depending on the place where the truck parks. In beaches, the truck shares Frisbees, shades, foldable chairs, and surfboards. By the streets they give out skateboards, balls, toys, roses, and teddy bears. It is a wonderful gesture of just giving generously without asking for any mode of payment. The people who get gifts from this “happiness truck” are thankful, but have no idea who exactly to thank.
In a way, this strategy became effective to consumers because it gained them loyalists and people’s attention- that Coca-cola is out there, doing things like these that humbles their company down, and gives them a better reputation than all the other companies who try to seem aggressive.
One viewer from the youtube video commented,
I love that there are big corporate companies still doing thing like this; Forget about the money for a day and just remind us all how capable of compassion humans are. Amazing video, brightened up my day :)
For coca-cola that was a little happiness for them ..
but for that people its a biggest happiness they get :)
and then more and more similar comments were shared.
Nicest thing ever! Nice one coke :)
I think this idea of the Coca-Cola Company is both for Sales Promotion and Public Relations. After seeing this project, people would get encouraged to buy coke instead of any other product, thus giving them more profit and more buyers. The idea of sharing without asking for anything in return benefits them by gaining them a respectable brand name which is I think what their communication objective was.
To say that it followed the Integrated Marketing Communications or IMC Strategy is an understatement, seeing as Coca- Cola already has many different slogans and catch phrases such as “Life Tastes Good,” “Make it Real” and “Open Happiness” internationally then locally we hear “Buhay Coke, Buksan Mo” and it does make you feel that, once you open a bottle of coke, you open up into a life that is good and happy.
As effective as all the other commercials Coca-Cola has produced both internationally and locally, their idea of making the “Happiness Truck” served the same purpose, because psychologically the truck with the name “Coke,” “opens” when it is pushed and it gives you something that could make you happy.
The video ends with the phrase “Where will happiness strike next?” and it leaves the viewers hoping that it could be their place. The happiness this promotion provides is genuine and you could really see it through the smiles in the faces of those people coke has given happiness to.
Friday, June 24, 2011
What makes a brand work? Is it a logo? A name? Or maybe, the person selling it? Whatever it is, we sure know that the Apple Company is doing it right, most especially on their product, the iPod. There really is something about the iPod that almost everything can be connected to it. The moment this extraordinary invention came to the market, people couldn't wait to get their hands on it. Just the word itself, “iPod” make you want to go ahead and purchase it.
The typeface of the word “iPod” is plain, and simple. Somehow this adds to the strategy that once you see it, you are never going to forget it. It stays in your head for a really long time, and in a way this has been a huge help to the makers of the Apple.
The simple concept of the small letter “i” before the “Pod” was the doorway to how iPod stands in markets now. The world has been bombarded with different versions of the “iPod” may it be promotion for the product itself, or countless spoofs of any kind that originated since the fad that is THE iPod began. Admit it, iPod is everywhere.
The Apple Company very wisely planned the advertising of their products such as strategically launching their 1984 Macintosh Commercial during the super bowl season, and the one that we are all familiar with: the famous "iPod people" which was released during the so-called new millennium or the start of the year 2000.
These "iPod people" are silhouettes of dancing men and women wearing an iPod (drawn in white) in front of neon-colored backgrounds. Simple, but eye-catching, and definitely, effective advertising.
These were made into billboards and posters that were basically almost anywhere. When you pass by a certain street or look up at certain signs, public transportation, even in staircases you see these iPod people, teasing you.
You see these advertisements of dancing silhouettes in both print and television and it makes you want to buy your own iPod and dance or jive to the beats you hear from it. This became their trademark. Once we see a silhouette with a neon-colored background, we then look for the white outline of the iPod because we already understand that this is APPLE.
Basically after the success of their advertisement, they knew that the product would then eventually conquer the digital market.
Now we see the iPod nano, iPod shuffle, iTunes, iPad, iPhone, and probably everything else you can add with "i". Because of the success of the release of the first iPod, consumers knew that they could trust this product and they keep buying because of that certain consistency.
For humor, we see other famous personalities' silhouettes in a neon background with an iPod incorporated into it.
Basically, as consumers we get the feeling that buying an iPod could make us enjoy music. Aside from that fact, we get an extra win because iPods come with different functions like viewing pictures and videos and playing games which are not present in other mp3 players.
For me, Apple definitely followed the IMC or the Integrated Marketing Communications strategy because their message: to let the people see the way an iPod "could make you want to listen and start busting a move" was consistent. Each advertisement was the same, each meant to make consumers feel the same way even if they were reflected through different materials.
Buyers would buy products, just because it is Apple. New versions of the iPad, iPhone, and more Apple products are always bestsellers because people already trust this brand. And it all began with a dancing silhouette.